Creating a high performance website that responds quickly and works the same for every visitor, on whatever computer or browser, is the process of Web Development; taking the visual and functional designs and coding them into an intuitive, easy to use, responsive site.
Development is about making a site consistent, usable by the able-bodied user and the less able, the deaf, the blind and the colour blind.
Conformance to standards is at the heart of this work, with standards and technologies changing constantly. The challenges of making a site easy to use, both for the visitor and for the site operator are executed here.